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Studies suggest the scent can last for up to an impressive hours 18 hours, meaning there's no need for that mid-afternoon top-up spritz. In a recent Instagram video, Tilbury explained that the wands, which offer various blush and highlight shades, are a “viral, sellout sensation,” for their ability to flatter and illuminate the complexion. This site is protected by reCAPTCHA and theGoogle Privacy PolicyandGoogle Terms of Serviceapply.
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Collection of Emotions isn’t Tilbury’s first attempt at fragrance (she launched the limited edition Scent of a Dream back in August 2016). It’s also much more nuanced than just her favorite notes tossed together and thrown into a single perfume bottle. This line emphasizes feelings of emotions you can construct with your olfactory system. Tilbury brought on a team of perfumers and scientists from International Flavors & Fragrance (IFF) to transform the powerful feelings she wished to evoke into six attention-grasping perfumes. To do so, they used what they call a proprietary “emotion-activating” AI algorithm called Scentcube. To start, the new fragrance line, called Charlotte's Fragrance Collection of Emotions, wasn't just about beauty — it was science.
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That's the idea behind Charlotte Tilbury's latest launch, a range of six beautifully-bottled perfumes that are designed to evoke different emotions. She writes across all verticals, but her main areas of expertise focus on fashion and beauty content with an emphasis on reviews and editor experiments. She also produces social content for PS's TikTok and Instagram accounts.
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My mom has a "sensitive nose," and if she got even the slightest whiff of something fragrant, you'd know about it. (I don't mean this in a good way.) I was essentially perfume-deprived until I was old enough to move out of the house, and in all honesty, it wasn't until a few years ago that I started getting more interested in perfumes. Drawing inspiration from fairytales, each bottle is encased in a box resembling a storybook. Flip it open to reveal the glass, potion-like vessel, reminiscent of the “Drink Me” vial in Alice in Wonderland. Ahead, we've rounded up some of the best Charlotte Tilbury products — both classics and recent launches — so you know what's worth your hard-earned money. She drew inspiration from the likes of Cleopatra, who reportedly doused herself in essential oils and rose petals so that her lover Mark Anthony would smell her before he saw her.
How something smells to me will more than likely smell different to you. While my favorite scents were Joyphoria and Magic Energy, my least favorites might end up being your favorites. We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation.
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It's no wonder that many of her products boast names like "Hollywood Flawless Filter," "Airbrush Flawless," and "Magic Vanish Colour" — they give you results without making your complexion look overdone. Charlotte Tilbury products lend skin a natural glow and the color products tend to be silky and hydrating, so they never look cakey or emphasize texture. The brand is also no stranger to winning Best of Beauty and Readers' Choice Awards, which we like to think are some of the highest compliments in the beauty world. The wands are available in seven “beautifying, natural hues” ranging from gold to peach to rose, in both shimmer and radiant finishes. Many shades can be worn as either a highlighter or blush, each blending effortlessly into skin. The wands are formulated with hydrating glycerin and smoothing silica to keep the skin looking and feeling its healthiest, per the brand.
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You’ll notice a star and the Roman numeral “I”— both symbols that represent “grounding energy,” according to Tilbury—etched onto the vibrant emerald green bottle. The new collection takes notes from history as Charlotte has reportedly been on a mission to "capture fragrances that evoke memories and unlock emotions". Shannen Zitz is an Assistant Editor at Prevention, where she covers all things lifestyle, wellness, beauty, and relationships.
The scents tap into feelings such as joy, calmness and falling in love, and are each packed with 'emotion-boosting molecules' backed up by science. At first sniff, you’ll immediately pick up Cosmic Power’s top notes of black pepper and cinnamon bark, followed by warm, cozy amber accord and vanilla bean. Tilbury describes the spicy-sweet fragrance as “empowerment in a bottle,” calling it invigorating yet enchanting at the same time. On the outside of the morganite glass bottle, you’ll notice the numerals “IX” etched onto the vial, along with a sacred heart with flames, which is said to symbolize all-encompassing, passionate, divine love. If you’re intrigued by a mix of gourmand and tart notes, with a touch of floral, Blay thinks you will love this scent—no pun intended. All products featured on Allure are independently selected by our editors.
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Previously the Editorial Assistant at Prevention, she graduated from the State University of New York at Cortland with a bachelor's degree in English. If she’s not reading or writing, you can probably find her frequenting the skincare and makeup forums on Reddit or hogging the squat rack at the gym. While it was fun testing all of these fragrances, I didn't particularly notice any big emotional changes while wearing them.
With the makeup artist and brand founder to be one of the first to learn about her top-secret Collection of Emotions perfume line—a project that’s been years in the making. Now, my dresser drawers are littered with perfume bottles, and I'm constantly testing out new products, which is why when I heard Charlotte Tilbury was again dipping her toe into the world of fragrance, I was intrigued. The brand launched a limited-edition fragrance in 2016, but the new collection was supposed to be entirely different. I met with the brand in Los Angeles a few months ago, and what I learned certainly grabbed my attention.
As for the amethyst-colored glass bottle, the color purple is said to symbolize balance and restoration, similar to the pull of a new moon, which is etched on the front with the Roman numeral ‘VIII’. If the idea of never hanging a shelf again sounds appealing, take note of the recessed niches all over the house. Taylor and Lippert added a vase here and a sculptural object there to show how the alcoves can be used to boast personality. “We included them as a playful touch.” Of course, you could re-create these nooks with plaster, but the shiny, shimmery finish of the tiles makes the items it houses feel almost museum-worthy. You would put tile in your shower, but would you cover every single surface in your home in small ceramic squares? It sounds impossible, expensive, and slippery, but it can be done, according to Charlotte Taylor.
Explore Charlotte’s magical range of luxury and luscious lipsticks for a sumptuous, red carpet pout! Since these perfumes are pretty pricey at $150 a pop, I'd suggest testing a sample or purchasing a smaller size to make sure you found your favorite before splurging on the full size. They also have a discovery set that would be perfect to test out all six fragrances. Although I would like to have more sex and increase my feelings of love, unfortunately, those weren't the scents that spoke to me. I felt most drawn to Joyphoria and Magic Energy, so I typically rotate the two of those into my scent routine.
I spritz on my wrists, the back of my neck, down my shirt, and in my hair. Alyssa Kaplan is an experienced writer in the beauty industry and product tester specializing in cosmetics. She received a bachelor’s degree from the Fashion Institute of Technology, where she studied marketing and product development in the cosmetics industry as well as fashion business marketing. Alyssa has been a commerce writer at Byrdie since 2022, where she covers all things beauty.
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